Our founder and CEO has always had a great passion for beauty and cosmetics. "I have always had a love for makeup and cosmetics, I started doing my eyebrows and just grew from there." Our founder picked up her first eyebrow pencil at the age of 15. Over the years her skills improved, and to her close friends and family, she was known for her eyebrow skills. Makeup is something that came naturally to her. She practiced different looks, learned different tips and tricks that worked for her and others, Layla was always helping and teaching others with makeup passing on information and making sure they knew how to do it for themselves.